As far as I see it a lot of the repercussions we see now are a result of what Men Shun did in the early days.
Most companies would offer a fair discount to wholesalers and they in turn gave a fair deal to retailers....
Then we saw the likes of MS offering stupid discounts to wholesale in an attempt to cut in on the market, now wholesalers EXPECT 50% - 60% as a matter of course and with that in place we saw the massive upsurge in BOGOF lines. Weren't PANDA in 2007 offering something like trade less 75%.
The only people who benefitted were the retail customers, every one else in the food chain had to tighten belts and as a result some companies are now suffering.
Excellent point- and well made too.
However, I disagree that retail customers benefitted, as Men Shun at full RRP is , with occassional exceptions, very very poor value for money.
As such Men Shun at HALF PRICE is (and this is a rough comparison only) about as good as certain other brands at FULL PRICE (give or take.)
EG something one brand might do for £25 RRP Men Shun might do at £50 RRP.
With heavily dioscounted/buy one free consumer goods it is always prudent to be aware that the RRP is in many cases designed to take into account the discounts. IE- it's inflated.
Edited by David, 08 May 2009 - 12:39 PM.